Bally’s Corporation Reports Revenue Growth in Second Quarter of 2026

Bally’s Corporation posted second-quarter 2026 revenue of $792.23 million, which converts to £484.98 million, marking a 20.5 percent increase from the $657.53 million recorded in the same period a year earlier, while adjusted EBITDAR climbed 8.3 percent during the same timeframe.

Data from the earnings release shows the company maintained momentum even after the United Kingdom introduced its remote gaming duty increase from 21 percent to 40 percent on April 1, 2026, an adjustment that reduced B2C EBITDAR by $39 million.

Revenue Performance and Year-Over-Year Comparison

Figures reveal that Bally’s total revenue expanded steadily, driven by contributions across multiple segments, and the 20.5 percent year-over-year gain reflects both organic growth and operational adjustments implemented earlier in the fiscal year.

Adjusted EBITDAR rose 8.3 percent despite the tax headwind, indicating that revenue expansion and expense management helped stabilize margins, according to the quarterly results distributed to investors.

UK Operations Show Accelerated Growth

The company’s UK-facing business delivered constant-currency revenue growth of 11.6 percent year-over-year in the second quarter, up from 10.5 percent in the first quarter, while July activity reached approximately 13 percent on the same basis.

Observers note that this acceleration occurred even as the higher remote gaming duty took effect, suggesting that customer demand and product mix helped sustain the upward trajectory through the spring and into the summer months.

Those who track international gaming markets point out that the UK segment’s performance helped counterbalance the $39 million EBITDAR reduction tied to the April tax change, demonstrating resilience in a key growth market for the operator.

Offsetting the Remote Gaming Duty Impact

Bally’s offset close to 65 percent of the tax impact through a combination of revenue growth and cost controls, and the company achieved these results without increasing marketing expenditure during the quarter.

Evidence from the financial statements indicates that disciplined spending and continued focus on operational efficiency limited the net effect of the duty increase, which became effective at the start of the second quarter.

Strategic Preparations for Evoke Acquisition

Alongside the quarterly results, Bally’s continued preparations for its planned acquisition of Evoke, the parent company of William Hill, with integration planning and regulatory reviews advancing through the summer period.

Industry reports show that the transaction, once completed, would expand Bally’s presence in regulated international markets and create additional scale in both online and retail betting operations across multiple jurisdictions.

According to data compiled by the American Gaming Association, cross-border consolidation trends have accelerated as operators seek diversified revenue streams amid evolving tax environments in key regions.

Market Context and Forward Indicators

July’s approximately 13 percent constant-currency growth in the UK business provided an early signal of continued momentum heading into the second half of 2026, while cost discipline remained a central theme in management commentary released with the earnings.

Research from the OECD Centre on Tax Policy and Administration highlights how duty rate changes can influence operator strategies, including shifts toward efficiency measures and product diversification, patterns consistent with Bally’s reported approach.

Conclusion

The second-quarter results illustrate how Bally’s navigated the UK remote gaming duty increase while delivering revenue expansion and partial recovery of the associated EBITDAR impact through internal measures rather than additional promotional outlays.

Preparations for the Evoke acquisition remain ongoing as the company positions itself for broader international reach, with UK performance serving as a notable contributor to overall quarterly outcomes through the end of July and into the subsequent reporting period.